Virtual Environments in Gaming Applications & Business
As businesses huddle to create an ideal online user experience they draw most of their inspiration on logical processes from the world of Gaming. Many economic examples relating two individuals negotiating a business deal, have been compared to paradigms of gaming involving two players, to understand the forces that are exhibited in the decision making process. In particular a force exists when the players forming the deal have varying costs and associated benefits referred to in Game Theory as 'the hold up'.
A similar paradigm exists in consumer online purchase behavior wherein an online consumer exhibits post purchase dissonance if the environment and user experience do not fulfill the purchasers expectations in contrast to the feel good factors of an offline purchase experience.
The University of Utah has researched just such environments related to the sensory experience of being in a computer generated simulated space and understands that that the current generation of virtual environments have serious shortcomings in terms of a lack of veridical perception and its association to the real experience.
A Game site has taken the experience one step further in becoming y88 in order to overcome the lack of realism in interacting with simulated spaces. Paradoxically different cohorts exhibit colliding trends as the younger generation accept online simulation of virtual environments as 'natural phenomena'. However businesses may have to have a long hard look at the user experiences they offer to manage the present.